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The purpose of this paper is to compare the contribution of organizational intelligence quotient (OIQ) and organizational emotional quotient (OEQ) for intelligent organizations.

This paper develops a framework of OIQ and OEQ, based on the structure of intellectual capital (intellectual capital). Then, a specific questionnaire is designed and sent to ten national research institutes in China. Data from nine of them are analyzed as case study samples.

Data show that intelligent organizations are related with high OIQ as well as high OEQ. In the case of average-intelligent organizations, even if around high-IQ employees, “collective stupidity” caused by the failure of synergy of structural capital is the major gap to be a smart organization, just like a football team grouped by brilliant players always loses due to the dearth of coordination. OEQ, or the synergy between structural capital and human capital, is the critical point to avoid collective stupidity for organizations with intelligent employees.

Research results are based on case study in a particular country. Measurement tools for OIQ and OEQ are in bound of the IC concept.

The paper helps organizations to find out the critical problems causing collective stupidity in a changing environment.

Analogic to human beings’ intelligence, this paper develops a frame of OIQ and OEQ, and compares their contribution to intelligent organization building in a changing environment.

The purpose of this paper is to focus on ecological consumption and test the effect of social value orientation on ecological consumption. What is more, this paper explores how Chinese consumers choose between prosocial and non-prosocial products under the influence of Chinese face culture.

The authors assume that social value orientation will change individual’s ecological consumption through the in-group identification, and simultaneously predict that the influence in pro-self and pro-social consumer groups will vary. Furthermore, Chinese face consciousness will moderate the relationship between ecological consumption and social value orientation. Online research and intercept survey are employed to collect data. In total, 600 questionnaires were distributed.

The results indicate that pro-social individuals prefer sustainable consumption than pro-self-individuals, and in-group identification mediates the effect of social value orientation on ecological consumption. Interestingly, pro-self-individuals’ behaviors have changed dramatically by the influence of face consciousness.

The authors discovered that social value orientation has a deep impact on ecological consumption through in-group identification. The authors tested and verified the dominance of Chinese face culture. Besides, four key elements of China’s “face” construct are proposed, namely, holism, synergy, synchronicity and dynamics, which enlarge the horizon of the theory of face.